INTRODUCTORY OVERVIEW

Types of in kind support

Types of in kind support include:

  • donation of products, materials and equipment. So, for example, a timber yard might donate wood for an adventure playground. Some groups get free or subsidised office accommodation or printing services
  • advice and support. Local firms such as solicitors, accountants or architects may offer their services for free
  • contacts. The help of senior business people can be very important in fundraising from others in the local business community
  • employee secondment/volunteering. Companies may second staff to help local groups or organise voluntary activities with their staff, including fundraising. This may require extra work for your group in managing these people
  • As well as providing grants charitable trusts are also great sources of free support. Some trusts lend expertise - like graphic designers to produce flyers or software to run questionnaires on issues involving your voluntary or community organisation. This activity could, in turn, lead to a press release to the local paper and wider coverage.
  • another source of Help in Kind is local media. Local radio and newspapers are often keen to be seen to be supporting the local community and to champion local issues. Ultimately, they want to increase their audience or circulation so that they can charge more for advertising. So, they might cover campaigns against the closure of a local homeless hostel or the need for increased drug support services in an area. A simple letter could lead to a front-page story and exposure for your cause (and your organisation), the equivalent of which would cost a lot of money to buy in advertising space.
 

Overview leaflet